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Cereal box storytelling
Cereal boxes are among the most familiar objects in everyday consumer culture, yet they are also some of the most strategically designed storytelling platforms in retail environments. Within a highly constrained physical space, cereal packaging must communicate brand identity, product properties, emotional cues, and persuasive messages. What appears to be a simple cardboard carton is,…
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The last nine months: Photo Essay
There are many ways to tell the story of my newborn’s journey into the world. Doing it visually, avoiding the endless textual details, allows for a more emotional and authentic vibe. Sharing the story of my last nine months through a series of photos was quite challenging and required a thorough understanding of visual storytelling…
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Behavioral Economics in Streaming Platforms
Have you ever wondered why you tend to choose the advanced plan over the basic one on streaming services? This default, often more expensive, plan was already carefully selected for you by the service developers, without you giving it much thought. This path was pre-designed. In the sign-up process, rapidly clicking “next” without changing the…
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Experience Economy
In 1966, Yoko Ono presented a conceptual art piece—a simple apple. She challenged viewers to consider whether the object was just itself or something more. Specifically, the latter symbolizes the cycle of life, death, and decay, as the apple naturally rots over time. The design of the apple, placed on a pedestal in a gallery,…
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The diameter of the cone
Abraham Lincoln once said, “The most reliable way to predict the future is to create it.” As storytellers, we do this all the time. We often encounter crossroads and have the potential to move forward in many directions. While exploring story possibilities may be overwhelming, some tools help us find clarity and choose the best…
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Feeding your eyes
They say a picture is worth a thousand words. I believe that when it comes to food, it should be worth ten thousand. For decades, we have become accustomed to dull, categorized printed menus in restaurants. The shift to online ordering and the growing digital presence of many culinary establishments opened the door to more…