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A UX Research Journey: Analyzing VisitMexico.com
If there is one thing you should know about Costa Rica, it is that it is a tourist paradise. As a native Costa Rican, or “Tico” as we call ourselves, I can attest firsthand how important tourism is to the country. When I lived there and asked tourists how they decided to visit, many of…
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Usability Testing to the rescue
When we use a website, we rarely consider the design choices behind each button, label, and filter. We simply expect things to work as we assume they will, but sometimes they don’t, and frustration quickly takes over curiosity. A key part of the development process that can prevent this is usability testing. In this blog,…
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A vs B: The ultimate showdown
Jeff Grobb, a famous American author, once said, “When given a choice between two, choose the third.” I think that in the design world, especially with the endless options of apps and websites, there are fourths, fifths, and many more possibilities. The process of narrowing them down is not easy and becomes even harder as…
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Navigating the Fine Line: Balancing User and Business requirements
As a child, shopping at the local grocery store was simple. My mom gave me a specific, itemized list, and I followed it strictly. No deviations, no distractions, and no chocolates or candies. Today, with the rise of online platforms, I tremendously miss that strict mom-like shopping method. With all the promos, bundles, and reviews,…
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Unfolding Insights: The Power of Business Origami in UX Research
Traditionally, user experience research employs methods like interviews, surveys, and observations. Although these can offer valuable insights into user needs and behaviors, they may not capture the full complexity of the system being studied. To address this gap, participatory techniques have become more popular, with Business Origami emerging as an engaging, collaborative way to explore,…